Diana Opoti is my go-to fashion personality when it comes to learning about trends in African fashion. She is the ultimate ambassador and advocate for a diverse African fashion industry. She started positioning herself as a leader the promotion of African fashion in 2014 when she created her show, Designing Africa. Artemis, the media company that she launched in 2012 produced and distributed that show which main goal was to highlight the work of young creatives and emerging designers across Africa.
That’s when Diana piqued people’s interest who started to trust her expert advice and opinion. She then decided to create her now famous “100 days of African fashion” campaign in 2014. The campaign featured 100 brands from across the continent and led her to launching her fashion public relations company in 2015, Diana Opoti PR, Kenya’s first firm to focus on fashion marketing and publicity.
I personally love Diana’s style and particularly the purpose behind her choices of clothes. She wears African whether it be for cloths, jewelry, shoes or bags. She puts the nicest outfits together and, at the same time, educates women about the richness of fashion on the continent. African fashion doesn’t necessarily mean traditional. It doesn’t necessarily mean wax only either. More and more designers choose to work with traditional African garments and modernize it to make it attractive to the urban African woman. They mix styles and fabrics to come up with the most sophisticated pieces of cloths and accessories. Diana shows you your options and that’s one of the things that I love about her as well. I still wish, though, that African fashion were more affordable sometimes and that the distribution network could be a more effective.
Even though her PR business keeps her busy, she doesn’t let her fans down. Follow her on Instagram for a complete selection of her looks. Here are a few that we love.